Marketing Strategy for Remodelers:

Complete 2025 Guide

The global home services market is expected to grow 18.91% per year from 2019-2026 [1]. Though many providers faced hardships at the start of COVID-19, the industry has since rebounded. Over 55% of homeowners begin their search online, and 78% of mobile searches of remodeling services convert to purchases within 24 hours, making digital visibility critical. [2]

Whether you choose to handle marketing in-house or partner with a specialized remodeler marketing agency, developing a comprehensive strategy has become essential for remodeling industry to compete effectively, attract qualified leads, and achieve sustainable growth in today’s digital-first marketplace.

Who Can Benefit from This Marketing Guide

This comprehensive digital marketing strategy guide is designed for various types of home improvement businesses at different growth stages:

Construction and Remodeling Specialists

• General contractors managing diverse renovation projects
• Kitchen remodeling contractors specializing in culinary space transformations
• Bathroom renovation specialists focusing on bathroom upgrades and accessibility improvements
• Custom home builders creating unique residential properties
• Design-build firms offering comprehensive design and construction services

Trade-Specific Contractors

• Roofing contractors handling repairs, replacements, and installations
• Flooring installers specializing in hardwood, tile, carpet, and specialty flooring
• Handyman services providing multiple small-scale home improvement solutions

Business Sizes and Experience Levels

• Small remodeling businesses (1-10 employees) seeking to establish market presence
• Growing remodeling companies (10-50 employees) looking to expand their reach
• New contractors just starting their remodeling business and building their first marketing strategy
• Established contractors (5+ years in business) wanting to modernize their approach
• Licensed and insured contractors aiming to leverage their credentials for competitive advantage

Whether you’re a solo operator working from your truck or managing multiple crews across several markets, this guide provides scalable remodeling marketing ideas to help you attract more leads, improve conversion rates, and grow your remodeling business. Many contractors find success working with a remodeler marketing agency that specializes in home remodeling marketing and can provide comprehensive marketing services tailored to the industry.

Understanding Your Remodeling Business Stage

Before diving into specific marketing strategies, it’s crucial to identify where your remodeling company stands in its growth journey. Each stage requires different priorities, budget allocations, and marketing channels and tactics.

Stage 1: Just Started (0-2 years, solo/small team)

Small remodeling businesses with 1-10 employees should focus on establishing credibility and local visibility. Your marketing budget should range from $500-2,000 monthly, prioritizing local SEO, Google My Business optimization, and building initial positive reviews.

At this stage, word-of-mouth referrals and completing quality remodeling projects are your foundation for future digital marketing success, while building essential brand awareness in your local market.

Priority Focus: Local visibility and credibility building

Key Channels: Google Business Profile, basic website, local SEO

Target Audience: Homeowners aged 35-55 in your immediate service area

Stage 2: Want to Grow (2-5 years, growing team)

Growing remodeling companies with 10-50 employees should expand their reach and systematize lead generation. Your marketing budget increases to $2,000-8,000 monthly, incorporating Google Ads, paid social ads, and content marketing.

This stage focuses on attracting prospective clients beyond your immediate network and establishing your remodeling company as a local industry thought leader while exploring new markets within your service capabilities.

Priority Focus: Lead generation and market expansion

Key Channels: PPC advertising, social media platforms, email marketing

Target Audience: First-time renovators and repeat customers within 25-mile radius

Stage 3: Multi-Location/Franchise (5+ years, established)

Established contractors with multiple locations need brand consistency and scalable systems. Your marketing spend exceeds $8,000 monthly, focusing on advanced campaigns, automation, and territory management. This stage emphasizes brand identity across markets while maintaining local companies feel in each service area.

Priority Focus: Brand consistency and scaling systems

Key Channels: Advanced automation, multi-location local SEO, franchise marketing

Target Audience: High-end luxury clients and investment property owners across multiple markets

Core Marketing Strategies for Remodeling Services

1. Build a High-Converting Website

Your website serves as your digital storefront and primary tool for converting website visitors into potential customers. Professional websites for remodeling businesses should showcase completed projects, provide valuable information about your remodeling services, and make it easy for potential clients to contact you while driving online sales through effective design and user experience.

Essential Website Elements:

• Mobile-responsive design for smartphone users
• Fast loading speeds (under 3 seconds)
• Clear navigation highlighting your home improvement services
• Before and after photos of remodeling projects
• Customer testimonials and positive reviews
• Easy-to-find contact information and service areas
• Landing pages for remodelers targeting specific services like kitchen remodeling or bathroom renovation

You can also check out the best website examples for home service businesses

Stage-Specific Recommendations:

• Just Started: Simple 5-7 page website with basic project gallery
• Want to Grow: Enhanced site with content marketing blog and leadgen forms
• Multi-Location: Advanced site with location-specific pages and automated scheduling

2. Master Local SEO and Search Engine Optimization

Local SEO is crucial for remodeling contractors since most homeowners search for contractors within their local area. Appearing on the first page of search engine results for terms like “remodeling contractor near me” can dramatically increase your website visitors and conversions. Effective local SEO combines both on page SEO optimization and off page SEO strategies like link building to improve your visibility.

Local SEO Fundamentals:

• Optimize Google My Business profile with accurate business information
• Include location-based keywords throughout your website
• Build local citations in directories like Angie’s List and HomeAdvisor
• Encourage Google reviews from satisfied customers
• Create location-specific landing pages for each service area

Content Optimization:

• Target home remodeling keywords that prospective clients actually search
• Create valuable content answering common renovation questions
• Optimize for voice search queries like “best remodeler near me”
• Use schema markup to help search engines understand your remodeling services

P.S. Check out our full SEO guide for landscapers. Many of the suggestions can be applied to the remodeling industry.

3. Leverage Pay-Per-Click Advertising

Google Ads and local search ads provide immediate visibility and can generate qualified leads quickly. PPC campaigns are particularly effective for remodeling contractors because they target homeowners actively searching for renovation services. Paid social ads on platforms like Facebook and Instagram complement search advertising by building brand awareness and reaching potential customers during their research phase.

Google Ads Strategy:

• Target high-intent keywords like “kitchen remodel cost” and “bathroom renovation contractor”
• Create ad groups for specific services (roofing, flooring, design-build)
• Use location targeting to reach homeowners in your service area
• Implement call tracking to measure lead conversion rates
• Test different ad copy focusing on licensed contractors and insured contractors credentials

Social Media Ads:

• Facebook Ads for home improvement targeting homeowners aged 35-55
• Instagram advertising showcasing visual before and after photos
• YouTube advertising featuring home renovation project videos
• LinkedIn targeting for commercial contractors seeking business clients

4. Develop a Content Marketing Strategy

Content marketing establishes your remodeling business as an industry thought leader while providing valuable information to potential customers. Quality content improves search engine rankings and builds trust with future clients. For home remodelers, consistent content creation is one of the most effective remodeling marketing ideas that compounds over time to drive organic traffic and leads.

Content Types That Convert:

• Home improvement blog posts answering common renovation questions
• Video marketing showcasing projects in progress
• Customer testimonials highlighting successful completed projects
• Case studies demonstrating problem-solving for challenging renovations
• Email marketing campaigns nurturing potential leads

Content Calendar Strategy:

• Weekly blog posts targeting home remodeling keywords
• Monthly project case studies with detailed before and after photos
• Seasonal content addressing homeowner concerns (winter prep, spring renovations)
• Educational content about permits, building codes, and home improvement trends

5. Maximize Social Media Marketing

Social media platforms provide powerful tools for showcasing your work and connecting with potential customers. Visual platforms like Instagram and Facebook are particularly effective for remodeling contractors to display your projects.

Platform-Specific Strategies:

• Facebook: Share customer testimonials, completed projects, and home improvement tips
• Instagram: Post high-quality before and after photos and remodeling time-lapse videos
• YouTube: Create educational content about home remodeling processes and trends
• Pinterest: Showcase design inspiration and home improvement ideas
• Houzz: Professional platform for connecting with homeowners planning renovations

Engagement Best Practices:

• Respond promptly to comments and messages from potential clients
• Share behind-the-scenes content showing your team’s expertise
• Use local hashtags to reach homeowners in your service area
• Collaborate with interior designers and real estate agents for cross-promotion

6. Implement Email Marketing Automation

Email marketing continues to be one of the most cost-efficient methods for nurturing potential leads and maintaining connections with previous customers. Automated email sequences can guide prospective clients through the decision-making process while showcasing your expertise.

Email Campaign Types:

• Welcome series for new website visitors interested in remodeling services
• Educational newsletters with home improvement tips and trends
• Seasonal campaigns promoting specific remodeling projects
• Follow-up sequences for qualified leads who haven’t decided yet
• Past customer campaigns encouraging referrals and additional remodeling jobs

Segmentation Strategies:

• Separate lists for different home renovations services (kitchen, bathroom, roofing)
• Geographic segmentation for local remodeling companies with multiple service areas
• Budget-based segmentation for budget-conscious homeowners vs. luxury clients

7. Master Online Reviews and Reputation Management

Online reviews significantly influence homeowner decisions when selecting remodeling contractors. Managing your online reputation across platforms like Google, Angie’s List, and HomeAdvisor is crucial for attracting new customers.

Review Generation Strategy:

• Request reviews from satisfied customers immediately after project completion
• Provide direct links to Google My Business and other review platforms
• Follow up with email campaigns encouraging customer testimonials
• Offer incentives for honest reviews (following platform guidelines)

Reputation Management:

• Monitor all review platforms and social media channels regularly
• Respond professionally to all reviews, both positive and negative
• Address concerns quickly and offer solutions publicly
• Use positive customer testimonials in marketing materials and website

8. Expand with Lead Generation Platforms

Lead generation platforms like HomeAdvisor, Thumbtack, and Angie’s List can supplement your digital marketing efforts by connecting you with homeowners actively seeking remodeling services.

Platform Selection Criteria:

• Cost per lead vs. lead quality for your specific remodeling services
• Geographic coverage matching your service areas
• Lead volume and competition levels in your market
• Customer demographics alignment with your target audience

Optimization Strategies:

• Complete detailed profiles highlighting licensed and insured status
• Upload high-quality before and after photos of completed designs
• Maintain competitive pricing and quick response times
• Collect platform-specific reviews to improve visibility

9. Utilize Video Marketing

Video marketing is increasingly important for remodeling contractors as homeowners prefer visual content when researching home improvement projects. Online videos can showcase your expertise and build trust with potential customers.

Video Content Types:

• Virtual tours of completed jobs highlighting key features
• Time-lapse videos of finished projects from start to finish
• Educational content explaining home improvement processes
• Customer testimonial videos featuring satisfied homeowners
• Behind-the-scenes content showcasing your team’s professionalism

Distribution Strategy:

• Upload videos to YouTube optimized for home remodeling keywords
• Share on social media platforms to increase engagement
• Embed videos on landing pages and service-specific website pages
• Include videos in social media campaigns to improve conversion rates

10. Build Strategic Partnerships

Developing relationships with complementary home service businesses can provide steady referral streams and expand your reach to new customers.

Key Partnership Opportunities:

• Real estate agents who can recommend remodeling services to buyers
• Interior designers for collaborative home improvement projects
• Architect relationships for major renovation and addition projects
• Home builders for subcontracting opportunities
• Supplier partnerships with lumber yards and material suppliers

Partnership Development:

• Attend local business association meetings and networking events
• Offer referral incentives to partners who send qualified leads
• Cross-promote each other’s services online and social media channels
• Collaborate on content marketing projects and educational workshops

11. Leverage Traditional Marketing Channels

While digital marketing dominates modern marketing strategies, traditional channels still provide value for local home renovation companies, especially when targeting homeowners who may not be active online.

Effective Traditional Channels:

• Vehicle wraps and professional signage for mobile advertising
• Direct mail campaigns targeting specific neighborhoods
• Trade shows and home and garden shows for face-to-face lead generation
• Radio advertising during commute times when homeowners are listening
• Print advertising in local magazines and community publications

Integration with Digital:

• Include website and social media information on all traditional materials
• Use unique phone numbers or promo codes to track traditional marketing effectiveness
• Drive traffic to specific landing pages mentioned in offline marketing

12. Optimize for Mobile and Voice Search

With increasing mobile usage and voice search adoption, remodeling contractors must optimize their online marketing for these trends.

Mobile Optimization:

• Ensure your website loads quickly on smartphones and tablets
• Design mobile-friendly contact forms and lead generation tools
• Optimize Google My Business for mobile searches
• Create mobile-specific landing pages for PPC campaigns

Voice Search Optimization:

• Target conversational keywords like “find a reliable bathroom remodeler near me”
• Create FAQ pages answering common home improvement questions
• Optimize for local voice searches including “near me” queries
• Structure content to answer questions directly and concisely

Budget Planning and ROI Measurement

Marketing Budget Allocation by Business Stage

Just Started (Small Contractor Budget: $500-2,000/month):

• 40% Local SEO and Google My Business optimization
• 30% Basic website development and maintenance
• 20% Google Ads for immediate leads
• 10% Social media marketing and content creation

Want to Grow (Medium Contractor Budget: $2,000-10,000/month):

• 35% Pay-per-click advertising (Google Ads, Facebook Ads)
• 25% Content marketing and SEO efforts
• 20% Marketing automation and CRM tools
• 15% Social media marketing and video production
• 5% Lead gen platforms and partnerships

Multi-Location (Large Contractor Budget: $10,000+/month):

• 40% Advanced digital advertising across multiple markets
• 25% Brand development and multi-location website development
• 20% Marketing automation and CRM systems
• 10% Traditional marketing and trade show participation
• 5% Market research and competitive analysis

Key Performance Indicators (KPIs)

Monitor these essential metrics to measure your marketing strategies effectiveness:

Lead Conversion and Ads Metrics:

• Cost per lead across different marketing channels
• Lead conversion rate from inquiry to qualified prospect
• Customer acquisition cost including all marketing spend
• Lead quality score based on project size and budget

Business Growth Metrics:

• Monthly lead volume and conversion rates
• Customer lifetime value including repeat remodeling projects
• Project profit margins by lead source
• Search engine rankings for target home remodeling keywords

Digital Marketing Metrics:

• Website visitors and traffic sources
• Social media engagement and follower growth
• Email marketing open rates and click-through rates
• Online reviews quantity and average rating across platforms

Implementation Timeline and Action Steps

30-Day Quick Wins

Focus on foundational elements that provide immediate impact:

1. Claim and optimize Google My Business profile with accurate information
2. Audit current website for mobile responsiveness and loading speed
3. Set up Google Analytics and call tracking for lead attribution
4. Request reviews from recent satisfied customers
5. Create basic social media profiles and post completed projects

90-Day Foundation Building

Establish comprehensive digital marketing infrastructure:

1. Develop content calendar for blog posts and social media
2. Launch Google Ads campaigns targeting local home remodeling keywords
3. Implement email and sms marketing automation for lead nurturing
4. Optimize website for local SEO and home improvement keywords
5. Establish partnerships with real estate agents and interior designers

6-Month Growth Strategy

Scale successful initiatives and expand reach:

1. Expand PPC campaigns to additional remodeling services and geographic areas
2. Develop video content showcasing completed projects and expertise
3. Launch lead generation campaigns on platforms like HomeAdvisor
4. Create location-specific landing pages for different service areas
5. Implement advanced analytics to optimize marketing mix and budget allocation

Future-Proofing Your Remodeling Marketing

The remodeling industry continues evolving with new technologies and customer expectations. Stay ahead by:

Embracing Technology:

• AI-powered chatbots and AI Voice Agents for initial customer service and lead qualification
• Augmented reality tools for project visualization
• CRM integration with marketing automation for seamless customer journey
• Advanced analytics for predictive lead generation and customer behavior

Adapting to Market Changes:

• Sustainability focus highlighting eco-friendly remodeling services
• Smart home integration expertise as homeowner demand grows
• Remote consultation capabilities for initial project discussions
• Flexible financing options to accommodate varying customer budgets

Conclusion

Successful remodeling marketing requires a strategic approach tailored to your business stage and target audience. By implementing these proven marketing strategies, remodeling contractors can attract customers, increase lead generation, and achieve sustainable business growth.

Remember that effective marketing is an ongoing process, not a one-time effort. Consistently monitor your KPIs, adjust your marketing mix based on performance data, and stay responsive to changing customer needs and industry trends.

Whether you’re a small remodeling business just starting or an established contractor managing multiple locations, these strategies provide the foundation for marketing success in the competitive remodeling industry.

Focus on providing valuable content, maintaining positive reviews, and delivering exceptional customer service to build a strong brand that attracts customers and generates referrals for years to come.

Serhii Halchuk is the Founder & CEO of Leads4Build, a digital marketing agency specializing in contractor services. With 12+ years in performance digital marketing, he has helped dozens of electrical contractors scale their businesses from part-time, one-off jobs to generating $30-40k in monthly revenue.